6 Best Practices for Designing Social Media Management 

Social Media Management 

Businesses of all sizes use social media to gain exposure for their company. Through social media, we learn different techniques, products, and services companies have to offer. As an entrepreneur who has just decided to start a business or create an online presence for an existing business, the journey can be confusing. The experts at Montfichet & Company – Atlanta has created 6 best practices and tips for designing a social media post. These practices can help small businesses become noticed by several search engine algorithms, especially Google.

Our team of experts has outline 6 best practices for designing a social media post, and they are #1 choosing the right social media platforms, #2 creating unique content for a social media management post, #3 Creating Content that Educates for a social media post, #4 adding images to a social media post, #5 adding a logo to a social media post, and #6 posting regularly and at the right time. These strategies will change your small business entirely while building your online presence.

The best way to create your online presence begins with social media management. Understanding what platform is best for your business, and the other practices and tips we discuss in this article will transform your business digitally. The strategy our experts describe in this article will give small businesses the leverage and agility needed to compete with mid-market and enterprise businesses. Apply the six practices and tips to your current social media marketing plan and grow your online presence.

Choosing the Right Social Media Platforms

One of the most important things an entrepreneur should do is create multiple social media accounts. Choose the right platforms to create your online presence should be done strategically. Facebook meets several requirements for small businesses. It is a major online business directory (citations), social media platform, and a search engine.

Since Instagram is owned by Facebook, it allows you to link your accounts together. Using both platforms give your business the exposure it needs to build your online presence. Our team of experts at Montfichet & Company highly recommends small businesses to create a business account on Facebook and Instagram.

LinkedIn is another platform recommended to grow our online presence. This Platform allows you to create not only a personal account but also a business account. LinkedIn serves three purposes, first, it allows you to network and builds connections globally. Second, it meets the social media management guidelines that provide your business visibility. Third, LinkedIn is a major online business directory (citations).

Our Experts recommend establishing an account on the following platforms: Facebook, Instagram, and LinkedIn. These are your initial three platforms needed to begin your online presence. Once your business begins to grow, we recommend expanding your platforms to Twitter & YouTube.

There are dozens of social media management platforms that any business can use to build an online presence. The objective is to be strategic in selecting platforms for your business. Our team of experts can manage your social media presence, by implementing an approach that reflects your business plan.

Creating Unique Content for a Social Media Post

Creating content that is specific to a business or organization is a major contributing factor in creating an online presence. The experts at Montfichet & Company – Atlanta highly recommend small business owners to create content that is effective, meaningful, and distinctive. The content created by a business should be original and not copied. Use your own words to describe the topic of interest. The information should not only reflect your business, but should also capture the reader’s attention. This can be achieved by creating a strong headline that follows the guideline of Google.

Our team of experts highly recommend searching online for questions in your industry that customers seek answers to.  Use these questions to create content that reflects the unique existence of your business. This process will prove beneficial once your business provides relevant answers.  We also recommend using research from multiple sources.  This will confirm that your content is accurate, update, and precise. The content you create will gain the attention of the search engine algorithm and position your business as a go-to website for resources.

Creating a style and structure that is specific to your business is another recommended strategy. Check out the photo above about  with a women sitting on an expensive car. You could write alot of the photo. Why? Because the image is interesting and demands a comment. When you write be the flame.

Businesses should create a practice of explaining things how the business understands them. This is your writing style, be consistent and deliver a useful message.  The Experts at Montfichet & Company – Atlanta can help small businesses create a proven structure that can be applied to any blog, social media management platform, and articles.  For example, write a blog post for your business and use the content to create social media posts weekly. Remember to add the blog link in the post so that the reader can follow the link to read the entire article.  Creating unique content is a major contributing factor in creating an online presence and should be given 30 minutes of your day.

Creating Content that Educates for a Social Media Post

Designing social media posts is extremely important for small businesses to create an online presence. The team of experts at Montfichet & Company – Atlanta strongly recommends entrepreneurs to focus on helping or educating through the use of social media management. This strategy allows the search engine algorithm to categories a business contribution as “reliable content,” while providing a presence on social media.

Content created to educate individual is more essential than creating content intending to sell products and services. Using social media to educate businesses follower allows them to share their intellect and moral code.  Businesses can explain processes, share safety methods, give specific direction, and provide guides when necessary. Using these strategies will help boost your social media traffic and engagement. Our experts at Montfichet & Company – Atlanta recommend that businesses create content that provides knowledge, skills, values, morals, beliefs, and habits.  Providing these methods in the form of teaching, training, storytelling, discussions, and direct research.

Creating content to educate through the use of social media should be the focus of any small business.  Small businesses could use social media management to help in the research process. It also provides the audience and tools to administer the procedure.  The content businesses create has the potential to inspire and convert while providing a platform that promotes education. This strategy can help businesses gain and produce useful content while allowing them to use the research on social media.

Adding Images to a Social Media Post

Using an image to gain the attention of the audience is an important aspect of designing a social media post. Our team of experts at Montfichet & Company – Atlanta recommends using as many professional images as possible. Using quality images allows the small business to connect with the audience while communicating important information built into the content of the post.

The experts at Montfichet – Atlanta recommend using images that are relevant and reflect the attributes of the audience. Search engine algorithms look for information that is unique and valuable. Adhering to the search engine guidelines allows small businesses to communicate their products or services while building their brand. Using an image that the algorithm finds favorable will also allow your social media post to appear in online searches and images.

Several websites provide Stock Photos, which we explain as professional photos that are used in a social media post. You can find websites that offer subscription stock photos with a large inventory, or website that provides resources at no cost. Our team of experts recommends using a mixture of personal professional photos, subscription stock photos, and free stock photos. If you are a small business and your budget does not allow for subscription stock photos, it’s ok to use personal and free stock photos. The rule of thumb is to use images that are engaging and relatable to the content.

Adding a Logo to a Social Media Post

Adding a logo to a social media post is a recommended best practice that all small businesses should consider. The logo is an attention grabber that identifies the source of the post. Once the social media post is shared, the audience can pinpoint the business that created the post and visit their social media management page. The logo can also grab the attention of the audience and lead them back to their website. The first impression is something that no one will be able to remove. Attaching a logo to a social media post tells the audience that the business is responsible for the content and that they have more where that comes from.

Algorithms search out information that is proven to be beneficial and unique. Placing a logo on a social media post helps to identify and distinguish the brand. The consistency of your posts become known as your brand identity. The frequency of a social media post and the ability to build a brand identity will help a search engine identify & store (index) the business information with multiple search engines. The memorable experience shared through a social media post is identifiable through the use of a logo. It lets the audience know that your business is responsible for the content they are receiving.

Posting Regularly and at the Right Time

Designing a social media post is a strategic method that helps build an online presence for small businesses. Understanding the best times to post on social media will attract a larger audience while building brand awareness. Posting at the right time will also identify the target market and when they view your post in real-time. The goal is to understand your audience and provide them with a social media post when they want it.

Committing to a regular posting schedule is an overlooked benefit of social media management. This strategy allows businesses to identify industry trends and best practices. Business owners will learn when clients view their social media posts, and the right time to provide content. Understanding this process allows businesses to create a competitive analysis that will be beneficial to building an online presence. The experts at Montfichet & Company – Atlanta recommends using management software that keeps track of the business’s performance while posting regularly and at the right time.

Posting regularly on social media gives small businesses a chance to build and humanize the brand. Customers are sometimes interested in understanding the brand and what makes them different. This opportunity calls for posting at the right time and delivering a content driven post that provides the customer with the information they desire. The experts at Montfichet & Company – Atlanta works with each client to provide engaging content, and post on social media regularly and at the right time.

Conclusion

Our team of experts at Montfichet & Company – Atlanta strongly recommends small businesses to utilize social media to increase their online presence. Social media allows you to share your products and services throughout the online community and create a strategy to expand your customer base. The 6 best practices for designing a social media post can help any small business become noticed by several search engine algorithms. These strategies will change your small business entirely while building your online presence. The exposure businesses can gain will transform a business digitally.

Our team of expert has provided 6 best practices for designing a social media post, and they are #1 choosing the right social media management platforms, #2 creating unique content for a social media post, #3 Creating Content that Educates for a social media post, #4 adding images to a social media post, #5 adding a logo to a social media post, and #6 posting regularly and at the right time. Throughout the article, we explain how to apply these practices to grow your business online.

Creating an online presence begins with social media. The process involves content creation that is unique and original. Social media management allows you to understand your customer by applying the 6 best practices for designing a social media post. The strategy our experts describe in this article will give small businesses the leverage and agility needed to compete with mid-market and enterprise businesses. Our team of experts at Montfichet & Company – Atlanta is willing and able to assist small businesses in creating and managing posts on social media.

If you have any questions or concerns, feel free to leave them in the comment section below. If you found this article helpful but feel that it still lacks something, we’d appreciate it if you could share this post on your favorite social media management platform(s) (you’ll find all of our links at the top and bottom of the page).

This article is written by The Trusted Automation Advisory team, provides advisory services for leaders worldwide. If you have any questions, you can contact us via email at inquire@thetrustedautomation.com, from their website at https://thetrustedautomation.com, or phone at (949) 333-7200.

If you have further suggestions/ideas for future writings, we’d love to hear about them, so do not hesitate to mention them in the comments as well. For more information, contact our team of experts that specialize in search engine optimization for non-profits. Montfichet & Company Atlanta | (404) 900-9814 | atlanta@montfichet.com.