Exclusivity – Marketing Penetration Strategy for Reopening Your Business

Marketing Penetration Strategy

If you’re gearing up to reopen your business after a long pandemic closure, it’s important to develop a budget-friendly Marketing Penetration Strategy to avoid unnecessary extra costs. Luckily, there are plenty of ways to announce your reopening and bring customers back without spending much money at all. Use this guide for tips on how to attract your former clients and new customers and keep them safe in the process.

Changes to Your Business

For most businesses, reopening means making some significant changes or updates. Many restaurants have had to design new outdoor seating areas, while retail stores have had to change layouts to make shopping safer for customers. Most businesses will have had to limit capacities considerably and change business hours to make up for lost revenue.

Be sure to advertise any changes to your business to your customers. One great place to announce these changes is through your website. If your website is outdated or difficult to update, consider hiring a freelance web designer who can help you make changes. Other helpful website updates could be adding an online store to expand your retail sales or creating to-go ordering options for restaurants.

Make the Most of Social Media

One of the most effective — and cheapest — forms of Marketing Penetration Strategy is social media. Three popular platforms that many businesses use for outreach are Facebook, Instagram, and Twitter. Facebook can often be as informative and useful as your website, so it’s vital to develop your page to be helpful for customers. Instagram can be great for including photo updates of your space, and Twitter is useful for making announcements.

When you’re crafting messages for social media, there are a few guidelines to keep in mind. First, it’s important to incorporate a visual element for your posts. It can be a photo, video, link to an article, or even a quote — most platform algorithms will boost posts with visual elements because they tend to get more clicks.

Don’t be afraid to use live streaming tools on Facebook and Instagram. Live streaming can be wonderful for connecting with customers. You can use live streams to provide a tour of your new layout if you’ve made changes, or you can use it simply to say how excited you are to welcome customers back in your store. Your audience will feel more connected to you as a business owner if you post video messages, and thus, will be much more likely to support your business.

Relaunching and Restructuring

If you had to close for a long time, it may be helpful to look at different business structure options for your reopening. One useful business structure option is a limited liability company or LLC.

The advantages of an LLC are many: You’ll have protection for your personal assets, there’s less paperwork involved, and you’ll enjoy some tax advantages. Whether you choose to do it yourself or use a formation service, check what’s needed when you form your LLC — all states have different rules so it’s important to be compliant.

Reopening your business will be exciting, but it’s important to keep costs down so you can afford to stay open. Use social media to help you announce your reopening, and make sure you update your website so your customers have the most updated information about your opening hours and pandemic precautions. And finally, considering launching with a different business structure such as an LLC if you’re concerned about protecting your assets.

Starting a business is a long journey by itself. It involves hard work, dedication, and a commitment that requires an entrepreneur to do what is necessary to build the business. Creating a business website has become a vital step for any entrepreneur. The business website is the cornerstone of your online presence. Your ability to construct a business website while adhering to search engine guidelines will give your business the online presence it needs to grow. The idea is to gain the attention of the algorithm and attract customers to your business website.

This article is written by The Trusted Automation Advisory team, provides advisory services for leaders worldwide. If you have any questions, you can contact us via email at inquire@thetrustedautomation.com, from their website at https://thetrustedautomation.com, or phone at (949) 333-7200.

The experts at Montfichet & Company – Atlanta have put together a list of recommendations to help small businesses understand what to include in a business website. A Strategic Business website should include a Homepage, Service page, About Us page, Contact Us page, Privacy Policy | Terms & Conditions page, Partners & Affiliates page, Blog Page, and a Testimonial | Review page. Our team of experts can not only build your business website, but we can manage the process while allowing you to work in your business. We will make updates, changes you request, and monitor your website regularly.

If you’re unsure of how to get started, contact Montifchet & Company. Our management consulting company is comprised of a team of experts and innovative thinkers who can help your business identify and overcome organizational issues, utilize key technology, make predictions on your industry’s future, and so much more. Contact us online or call us at (949) 333-7200 to learn how we can help you transform your business!

See you soon and good luck!